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Tucson Show Guide

  Advertise in Colored Stone's Tucson Show Guide
  Click here to see what's inside the Tucson Show Guide!
One Complete Guide
to all the Tucson Shows

• More than 50,000 copies
Every show location
Kept Year Round

Reserve Your Ad Today.

  Thousands of successful gem, bead, jewelry and mineral dealers like you will use the 2003 Tucson Show Guide to reach thousands of prospects from around the globe for the world's largest buying spree in our field!

In a recent survey of those prospects, an outstanding 95% said they use the TSG to locate exhibitors or suppliers of specific products or services! Here's how the TSG reaches your prospects:

BEFORE THE SHOW:
We mail over 10,000 copies in early January to Colored Stone's lucrative readership of volume buyers and jewelry designers (the TSG includes the January/February issue of Colored Stone). They plan ahead and come to your booth ready to buy!

DURING THE SHOW:
More than 40,000 more copies
are continuously distributed at every show, every day and at other locations. When added to subscriber copies, that's 50,000 copies! You'll get prime-time exposure in the only comprehensive guide available everywhere. You can't match the coverage you get with the TSG!

YEAR-ROUND:
Buyers use the TSG all year to order from advertisers and listers! In fact, 77.5% of Tucson buyers surveyed said they use the TSG to find suppliers all year!

R.S.V.P Today! Click here to request more information or a call from an advertising representative!
Ask about boosting sales with an affordable full-color direct-response ad in the Tucson Show Guide (and you don't have to print a thing)! It's a new opportunity ot increase your marketing exposure, qualify prospects, and get orders. Also, find out how to reach buyers at major events all year (like the Las Vegas shows in June and the fall shows in Denver, Tucson, Las Vegas, Miami and Dallas in September). And get frequency discounts for consistent advertising (see Ad Rates)!

SAVE ON YOUR TSG AD WITH FREQUENCY DISCOUNTS!
Studies show that consistent advertising can outperform "spot" or occasional ads. And Colored Stone offers deep discounts to consistent advertisers. For example, run a full page, four-color ad in the Tucson Show Guide only, and you'll pay $4,650. Run three ads (in the Fall Show Guide or any other issues) and your average cost per ad drops to $2,840. Additional insertions save you even more.

With issues like the Fall Show Guide, the JA issue, the Vegas Show Guide, the Tucson Preview issue and more, it's easy to create a solid, sales-building campaign. Contact your sales representative today, or contact Karen Nuckols, Sales Director by phone at 610-964-6300 or by e-mail at LJ_adsales@primediamags.com to learn more about how you can SAVE MONEY and increase the effectiveness of your advertising with frequency in Colored Stone magazine. You can also use our easy online request form.

THE TSG IS THE ONLY ALL-SHOW GUIDE

  • For 24 years, hundreds of thousands of smart show-goers have used the TSG to decide where to buy.
  • This tremendous guide covers all shows! This alone makes it a must-have tool for buyers.
  • Buyers can access the TSG online 24 hours a day, well before the shows begin!
  • In a recent survey, 97.5% of Tucson buyers surveyed at the shows had picked up or received a copy of the TSG.
  • Detailed, color-coded street map highlights all show locations.
  • Complete exhibitor lists and color floor plans (when provided) are included for all shows.
  • We publish the best quick reference to hotels and transportation.
  • It contains the most up-to-date and complete calendar of events and seminars.
  • Readers enjoy the fabulous guide to Tucson restaurants, sights and attractions!
RESERVE YOUR AD by OCTOBER 8th, 2002 for priority service.

2003 TSG and 2002 Colored Stone
Color Rates
(Per Insertion)

Space TSG Only 3 Times 6 Times
4 Color
Full Page $4,650 $2,840 $2,630
2/3 Page $3,260 $1,830 $1,680
1/2 Page $2,640 $1,530 $1,460
1/3 Page $2,290 $1,340 $1,260
1/4 Page $1,970 $1,230 $1,180
2-Page Spread $8,340 $5,020 $4,690
Web Directory $230 $230 $200
2 Color
Full Page $3,460 $2,080 $1,870
2/3 Page $2,690 $1,440 $1,280
1/2 Page $2,070 $1,130 $860
1/3 Page $1,710 $950 $860
1/4 Page $1,390 $840 $790
2-Page Spread $6,290 $3,690 $3,350

*Note: 2-Color is black plus yellow, cyan or magenta. For 3-Color, PMS, fluorescent or metallic ink rates, please call.


2002 TSG & 2002 Colored Stone
Black-&-White Rates
(Per Insertion)

Space TSG Only 3 Times 6 Times
Full Page $2,620 $1,520 $1,320
2/3 Page $2,260 $1,120 $970
1/2 Page $1,640 $810 $750
1/3 Page $1,280 $630 $550
1/4 Page $970 $520 $480
1/6 Page $640 $340 $290
1/12 Page $330 $190 $160
One-Inch $180 $130 $110
2-Page Spread $4,830 $2,820 $2,480

 

Contact your advertising representative or Karen Nuckols, Sales Director, at (610) 964-6300 (or by e-mail at LJ_adsales@primediamags.com) to learn how using the Tucson Show Guide and other Colored Stone issues can extend your year-round reach and lower your per-insertion rates!
Advertising Deadline: October 25th, 2002


Expand Your Advertising Reach With Banner Advertising on TSG Online
Your banner ad can be online before the print issue is available. So you'll make direct contact with the buyers who plan their trips early and those who don't make the entire show. And you'll reach decision-makers while they are planning their trip, including the hard-to-reach buyers outside the U.S.
You can even link to your own website or a page about your products and services! For more information, contact your advertising representative or Karen Nuckols, Sales Director at 610-964-6300, by e-mail at LJ_Adsales@primediamags.com, or by using our online request form.

RESERVED FOR YOU: THREE FREE LISTINGS
The TSG's giant Products & Services Index has more than 500 standard categories. You can list your company FREE under three categories by filling out the enclosed form (PRINT only). You can also buy additional listings, and advertisers 1/6-page or larger get 7 more standard listings free! A diamond symbol next to advertisers' listings tells buyers to see their display ad in this issue.
Make sure Tucson Show Guide users find your information when searching for products and services. Run a Company Logo Ad or Company Business Card Ad with your listing to attract their eye to your contact data. Company Logo Ads are $235 each. Company Business Card Ads are $285 each. See the listings instructions form for sample ads.

HELP PEOPLE FIND YOU!
If you're already running your logo or business card ad in the Dealers Section, you can also run it under each of your listings in the Products & Services pages - at 30% off the regular cost! Your logo or business card ads under your product listings will make you stand out when people are ready to buy. Cost is $165 for each additional logo or $200 for each additional business card ad.

NEW FOR 2003!
Highlight your listing in the Dealers Section with color! You can now spotlight your Dealers Section listing with eye-popping yellow to make sure buyers don't miss you. Cost is just $75.

BUYERS WILL FIND YOU IN THESE EASY-TO-USE INDEXES WHEN YOU FILL OUT THE ENCLOSED LISTING FORM:
1) PRODUCTS & SERVICES
2) DEALERS
3) LOCATIONS OF DEALERS (GEOGRAPHICAL)


Plus, exhibitors are listed, as supplied by the show promoters, in 2 more places:
1) Shows & Exhibitors:
Features every show with exhibitor lists and overhead floorplans (when provided) so buyers can locat your booth easily.
2) Find the Exhibitor:
Lists all Tucson exhibitors with their exhibiting locations alphabetically by company name.

Download a 2003 Listing form in Acrobat PDF format | Purchase 2003 TSG listings securely online

Click here to fill out our convenient advertising form | Back to the top

The Tucson Show Guide is a special issue of Colored Stone magazine, an Interweave Press publication.
Copyright © 2008.
Disclaimer
This site and all of its contents are copyright Colored Stone and Interweave Press unless otherwise noted.
All articles, photographs, graphics, logos, and trade show floorplans are owned by Colored Stone and may not be reproduced in any form,
in print or in electronic media, without the express written permission of the publisher. Violators will be subject to legal action.

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