Colored Stone Media Kit: Marketing & Merchandising Services

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Merchandising Mailings | Reprints | Market Research

Colored Stone Marketing & Merchandising Services Can Help You Hit Your Sales Goals

Colored Stone magazine bring buyers and sellers together. In addition, our marketing and merchandising services can help you build information on your prospects, test new product and selling ideas, support your sales staff and uncover new markets. Use these tools to get the most out of your marketing investment.

These products and services can be used individually or together as part of a strategic marketing plan. Contact your Colored Stone sales representative to discuss the most effective approach and associated details, costs and timing.

Please note that all Colored Stone Marketing and Merchandising Services are priced as noted and are not eligible for ad agency commission. All data gathered and analyzed from contracted studies are your property and remain strictly confidential. Any mailing lists supplied by you will only be used to fulfill the service described.

Colored Stone Merchandising Mailings

Colored Stone will mail copies of an issue containing your ad, along with a letter from the publisher, to up to 25 of your salespeople, distributors, reps or retail outlets. You’ll find this an excellent way to spotlight your investment in their business and remind them that you are supporting their sales efforts on your behalf. The mailing list is customized by you. Three month advance notice prior to publication is necessary. Cost: $200 per mailing to up to 25 names. For more information call 610-232-5710 or e-mail Michele Erazo .

Colored Stone Reprints

Custom reprints of your advertising or related editorial articles in Colored Stone are available for use as sales aids, direct mail pieces, dealer handouts, etc. Cost varies by size, color and quantity. Call 610-232-5710 for custom quote or e-mail Michele Erazo.

Colored Stone Market Research

Knowing how your market changes from day to day is critical for your success. To help keep you up to date on the changes in your buying audience, use Colored Stone Market Research Tools to gauge buying plans, predict product interest, uncover fashion trends, etc. For additional information call 610/232-5710, or e-mail Michele Erazo . The research tools available include the following:

Colored Stone Brand Awareness Study

When a buyer thinks of a particular product or service, what companies immediately come to mind? And why? This direct mail survey measures the market’s mind share of you and your competitors and determines buyer attitudes, preferences and product requirements. Custom questionnaire and target list development on request. Outgoing maximum – 250 questionnaires. Used before and after an ad campaign, you can develop invaluable trend data.
Cost: $500 per study. Custom telephone surveys quoted on request.

Colored Stone Ad Follow Up Study

Is your ad getting the desired response? Is it delivering the message you hope it will? This direct mail survey assesses the effectiveness of your advertising message, graphics and future strategy. Each study is custom designed. Use to fine-tune your ad program and ensure desired results. Outgoing maximum – 250 questionnaires.
Cost: $500 per study.

Colored Stone Custom Research

Want to learn more about your competitors? Or regularly track the moves or trends in a specific market? Colored Stone can customize research programs to uncover the information you want. Study formats can include direct mail, phone, internet, bind-in cards and focus groups. Price quotes are provided on a per-project basis. For details, consult the publisher, at (610) 232-5701.

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